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This site coolschoolshoppe.com states the following, "Welcome to Cool School Shoppe! We offer custom embroidery, direct to garment printing, rhinestones, glitter vinyl, tackle twill and much more! We are your source for apparel and accessories that show your school spirit, promote your business and support your group or organization! We have tees, hoodies, sweatshirts, jackets, hats, beanies and much more." We noticed that the webpage said " Add bling or glitter vinyl to a traditional logo, and you have a fun new way to celebrate your team or organization! 1000 am - 530 pm." The header had sports as the highest ranking keyword. It was followed by schools, company logos, and embroidery which isn't as ranked as highly as sports. The next words the site used was rhinestones. glitter vinyl was also included but could not be viewed by search engines.